getAbstract calls Wild West 2.0 “a solid, useful manual on safeguarding your good name online”

April 27th, 2010

We’re proud to announce that getAbstract, a leading business book summary service, has reviewed Wild West 2.0 and given it 8 of 10 stars.  The service called Wild West 2.0 “a solid, useful manual on safeguarding your good name online.”  The company “recommends it to anyone who has to fight back against online slurs, and to anyone who has a good reputation and wants to keep it.”

Here is their full unedited review:

Although the Internet is the greatest information resource and connectivity medium the world has ever seen, it is still remarkably wild and woolly. Millions of shady characters inhabit it, lurking to steal your shirt and sell it back to you at twice the original price. Some online con artists set up phony rating sites where they publish scathing reviews of companies’ products and then extort heavy fees from those firms to remove the negative reviews. Malevolent liars use the Internet anonymously to ruin people’s reputations or corporations’ standings with blog attacks and negative postings. Reputation management consultants Michael Fertik and David Thompson examine these fraudulent activities and more in this disturbing but timely book, and they outline steps you can take to protect your online reputation or the good name of your business. Though the book is somewhat repetitive, Fertik and Thompson have created a solid, useful manual on safeguarding your good name online. getAbstract recommends it to anyone who has to fight back against online slurs, and to anyone who has a good reputation and wants to keep it.

The positive buzz for the Wild West 2.0 book continues.  Stay tuned for more reviews and updates.

http://www.getabstract.com/summary/13585/wild-west-2.0.html