Publishers Weekly review of Wild West 2.0: “Full of invaluable information…”

April 27th, 2010

Publishers Weekly recently reviewed Wild West 2.0 and gave it glowing praise:  “Full of invaluable information that readers will be very grateful to have when they need it, this book explains the rules and provides the tools for overcoming online attacks and regaining a positive reputation.”

This is the book’s first official trade review; so far so good.

Here’s the full unedited review from the April 5 edition of Publishers Weekly.

Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier Michael Fertik and David Thompson. Amacom, $24.95 (272p) ISBN 978-0-814-41509-2

Fertik and Thompson, respectively CEO and chief privacy officer at ReputationDefender, tackle online defamation, which can cause a company significant damage with only a few mouse clicks. The good news is that if you are prepared, you can defend your company and make sure that its online image is a true reflection of reality. Likening the Internet to the new frontier of the American Wild West, the authors explore the challenges of being in a world that is instant, permanent, and anonymous. They provide valuable insight into the quandary of “Google Truth,” why people attack each other online, and the different types of Internet attacks. Of particular usefulness are the chapters on how to measure this type of damage, including how to do an online reputation audit. They stress the benefits of a proactive defense and show how to recover after the damage has been done. Full of invaluable information that readers will be very grateful to have when they need it, this book explains the rules and provides the tools for overcoming online attacks and regaining a positive reputation. (June)