Archive for the ‘bookbuzz’ Category

Great points about Wild West 2.0 in Startup Professionals

Monday, July 18th, 2011

We just saw that Martin Zwilling over at Startup Professionals posted a great blog post summarizing some of the key messages of the bestselling book Wild West 2.0.

His post does a great job of showing startup entrepreneurs the process of building an online reputation, and it explains why an online reputation is imporant.  In fact, the Startup Professionals blog is a rich resource for all kinds of information about what small businesses need to do online; for example, Martin also discusses when it makes sense to buy domains from domain brokers. 

The book Wild West 2.0 is a great resource for small business owners, professionals, and entrepreneurs.  Almost every business will be reviewed and discussed online — even a lack of reviews online sends a message.  Wild West 2.0 teaches the secrets you need to know to build and protect your business or personal online reputation.

Check out the Startup Professionals blog and buy your own copy of Wild West 2.0 when you’re done.

Wild West 2.0 is an Amazon.com Bestseller

Thursday, June 17th, 2010

The honors continue for Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier.  The book just hit the top 25 on Amazon.com and is now an official Bestseller!

Right now, Wild West 2.0 is #1 in Internet, #1 in Home Computing, #1 in Public Relations, #2 in Marketing and Sales, and #22 of all books on Amazon.

To give a sense of scale, Wild West 2.0 just displaced Malcolm Gladwell’s “The Tipping Point” to take over #2 in Marketing and Sales.  I am amazed that Wild West 2.0 has become such a hot book that it is moving well-known authors down the lists.

We are tremendously honored to be a bestseller.

Wild West 2.0 - Amazon Bestseller

Wild West 2.0 - Number1 Bestseller in PR

Wild West 2.0 - Number1 Bestseller in Internet

Wild West 2.0 - Number1 Bestseller in Home Computing

Wild West 2.0 is the #1 Bestselling Internet Book

Thursday, June 17th, 2010

Wild West 2.0 has just been named Amazon.com’s Number 1 Bestselling Internet book!

We are incredibly pleased to have this honor.  See details in the screenshot below.

Wild West 2.0 is the Amazon.com #1 Bestselling Internet Book

Thanks to everyone who has supported the book!  Get your copy today if you have not already.

First Librarian calls Wild West 2.0 a useful guide for librarians and professionals

Thursday, April 29th, 2010

The First Librarian blog (graciously hosted by bookish37) recently released its official review of Wild West 2.0 (Amazon).  The review highlighted how useful Wild West 2.0 can be for librarians and other professionals.  In  fact, the author revealed that she already had to recommend the book!

Librarians who are looking for work may want to use the information outlined to check up on their online reputation–and I know for a fact that libraries are checking out their applicants online–and they may need to use it to defend the online reputation of their library. Sadly, only about an hour after finishing this book, I did have to recommend it to a client who was facing personal attacks online; though I was sorry about the attacks, I was glad to be able to give the person a resource to use so they could understand the nature of the attacks and how to resist them effectively.

Read the whole review at First Librarian.

Of course, the book is also useful for people who have not yet faced online attacks; the book is a helpful guide to protect your reputation before and after online attacks.  Get your copy and recommend one to a friend who might face online attacks.

getAbstract calls Wild West 2.0 “a solid, useful manual on safeguarding your good name online”

Tuesday, April 27th, 2010

We’re proud to announce that getAbstract, a leading business book summary service, has reviewed Wild West 2.0 and given it 8 of 10 stars.  The service called Wild West 2.0 “a solid, useful manual on safeguarding your good name online.”  The company “recommends it to anyone who has to fight back against online slurs, and to anyone who has a good reputation and wants to keep it.”

Here is their full unedited review:

Although the Internet is the greatest information resource and connectivity medium the world has ever seen, it is still remarkably wild and woolly. Millions of shady characters inhabit it, lurking to steal your shirt and sell it back to you at twice the original price. Some online con artists set up phony rating sites where they publish scathing reviews of companies’ products and then extort heavy fees from those firms to remove the negative reviews. Malevolent liars use the Internet anonymously to ruin people’s reputations or corporations’ standings with blog attacks and negative postings. Reputation management consultants Michael Fertik and David Thompson examine these fraudulent activities and more in this disturbing but timely book, and they outline steps you can take to protect your online reputation or the good name of your business. Though the book is somewhat repetitive, Fertik and Thompson have created a solid, useful manual on safeguarding your good name online. getAbstract recommends it to anyone who has to fight back against online slurs, and to anyone who has a good reputation and wants to keep it.

The positive buzz for the Wild West 2.0 book continues.  Stay tuned for more reviews and updates.

http://www.getabstract.com/summary/13585/wild-west-2.0.html

Publishers Weekly review of Wild West 2.0: “Full of invaluable information…”

Tuesday, April 27th, 2010

Publishers Weekly recently reviewed Wild West 2.0 and gave it glowing praise:  “Full of invaluable information that readers will be very grateful to have when they need it, this book explains the rules and provides the tools for overcoming online attacks and regaining a positive reputation.”

This is the book’s first official trade review; so far so good.

Here’s the full unedited review from the April 5 edition of Publishers Weekly.

Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier Michael Fertik and David Thompson. Amacom, $24.95 (272p) ISBN 978-0-814-41509-2

Fertik and Thompson, respectively CEO and chief privacy officer at ReputationDefender, tackle online defamation, which can cause a company significant damage with only a few mouse clicks. The good news is that if you are prepared, you can defend your company and make sure that its online image is a true reflection of reality. Likening the Internet to the new frontier of the American Wild West, the authors explore the challenges of being in a world that is instant, permanent, and anonymous. They provide valuable insight into the quandary of “Google Truth,” why people attack each other online, and the different types of Internet attacks. Of particular usefulness are the chapters on how to measure this type of damage, including how to do an online reputation audit. They stress the benefits of a proactive defense and show how to recover after the damage has been done. Full of invaluable information that readers will be very grateful to have when they need it, this book explains the rules and provides the tools for overcoming online attacks and regaining a positive reputation. (June)