ForeWord Reviews says Wild West 2.0 “timely”, “informed”, “wise”

May 27th, 2010

ForeWord Reviews (a leading independent book reviewer) has given a glowing review to Wild West 2.0.  We couldn’t be more proud to get a positive review from a source like ForeWord.

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Here’s what they had to say:

“One of the intriguing and, in some cases, disturbing aspects of “Web 2.0” is the ability for anyone anywhere to damage the reputation of a person or company, simply by posting disparaging information on the Internet. The rise in popularity of social networks has led to the widespread availability of personal information, making matters even worse.

WILD WEST 2.0, whose title re-interprets World Wide Web 2.0, is a timely book that both explains how online reputation-bashing occurs and offers strategies to defend against it. Authors Fertik and Thompson, experts in the field of online privacy, spend a good deal of time discussing the “new digital frontier,” demonstrating its many similarities to the “Wild West” of a bygone era. They discuss the vulnerability associated with an “online reputation” and detail the impact of “anonymous cowards” as well as “the damage done by search engines” such as Google.

The authors make the important point that anyone can create and post content on the Internet, creating an environment in which “everyone is equal.” In addition, once information is posted, it is virtually impossible to retract it, so it could very well remain on the Internet indefinitely. The implications of this are chilling, especially if that information is designed to damage the reputation of a person or a business.

One of the more interesting chapters, “Types of Internet Attacks,” outlines what to guard against, such as “the half-truth,” “the breach of privacy,” “Googlestuffing,” and “E-Mobbing.” Simply being able to recognize and have a broad understanding of these attacks makes the book valuable to any business reader.

Fertik and Thompson also provide sensible advice about assessing any damage to one’s reputation online. They offer two highly useful tools: a “reputation road map” and an “online reputation audit.” Examples and detailed instructions are included for each.

The final few chapters in the book cover proactive strategies for “recovering from online smears” and tactics for protecting an individual or business from harm in the future.

The advice provided by the authors is both informed and wise, and it is supported by compelling facts and specific examples. The book is easy to read and written in everyday language, so it will be useful to even a non-technical reader. WILD WEST 2.0 is essential reading for professionals, business owners, and other individuals who need to understand how the Internet can be used to tarnish a reputation—and how to effectively protect against it. (June)”

Thanks! We sold out Amazon!

May 11th, 2010

Thanks for the incredible outpouring of support. This afternoon, Amazon’s “copies left in stock” calculation counted down from 3, to 2, to 1, to 0! The book has been so popular before its official launch that Amazon’s distribution center couldn’t keep up.

It looks like Amazon has switched to another distribution center for the book and has a fresh supply of copies. But get yours now; Amazon could sell out again at any moment.

Thanks again to all our readers for their support and excitement. We never thought it would be possible to sell out Amazon of copies of the book, but somehow it happened today! Amazing!

First Online Bookseller Review of Wild West 2.0: 5 stars, “solid, useful”

May 6th, 2010

Our first e-tailer review is in!  Five stars and called a “solid, useful manual for protecting your good name online.”

Other highlights include that “Reputation management consultants Michael Fertik and David Thompson examine these fraudulent activities and more in this disturbing but timely book, and they outline steps you can take to protect your online reputation or the good name of your business.”

Our first customer review

Visit BN.com to read more or to pre-order your copy today!

First Librarian calls Wild West 2.0 a useful guide for librarians and professionals

April 29th, 2010

The First Librarian blog (graciously hosted by bookish37) recently released its official review of Wild West 2.0 (Amazon).  The review highlighted how useful Wild West 2.0 can be for librarians and other professionals.  In  fact, the author revealed that she already had to recommend the book!

Librarians who are looking for work may want to use the information outlined to check up on their online reputation–and I know for a fact that libraries are checking out their applicants online–and they may need to use it to defend the online reputation of their library. Sadly, only about an hour after finishing this book, I did have to recommend it to a client who was facing personal attacks online; though I was sorry about the attacks, I was glad to be able to give the person a resource to use so they could understand the nature of the attacks and how to resist them effectively.

Read the whole review at First Librarian.

Of course, the book is also useful for people who have not yet faced online attacks; the book is a helpful guide to protect your reputation before and after online attacks.  Get your copy and recommend one to a friend who might face online attacks.

getAbstract calls Wild West 2.0 “a solid, useful manual on safeguarding your good name online”

April 27th, 2010

We’re proud to announce that getAbstract, a leading business book summary service, has reviewed Wild West 2.0 and given it 8 of 10 stars.  The service called Wild West 2.0 “a solid, useful manual on safeguarding your good name online.”  The company “recommends it to anyone who has to fight back against online slurs, and to anyone who has a good reputation and wants to keep it.”

Here is their full unedited review:

Although the Internet is the greatest information resource and connectivity medium the world has ever seen, it is still remarkably wild and woolly. Millions of shady characters inhabit it, lurking to steal your shirt and sell it back to you at twice the original price. Some online con artists set up phony rating sites where they publish scathing reviews of companies’ products and then extort heavy fees from those firms to remove the negative reviews. Malevolent liars use the Internet anonymously to ruin people’s reputations or corporations’ standings with blog attacks and negative postings. Reputation management consultants Michael Fertik and David Thompson examine these fraudulent activities and more in this disturbing but timely book, and they outline steps you can take to protect your online reputation or the good name of your business. Though the book is somewhat repetitive, Fertik and Thompson have created a solid, useful manual on safeguarding your good name online. getAbstract recommends it to anyone who has to fight back against online slurs, and to anyone who has a good reputation and wants to keep it.

The positive buzz for the Wild West 2.0 book continues.  Stay tuned for more reviews and updates.

http://www.getabstract.com/summary/13585/wild-west-2.0.html

Publishers Weekly review of Wild West 2.0: “Full of invaluable information…”

April 27th, 2010

Publishers Weekly recently reviewed Wild West 2.0 and gave it glowing praise:  “Full of invaluable information that readers will be very grateful to have when they need it, this book explains the rules and provides the tools for overcoming online attacks and regaining a positive reputation.”

This is the book’s first official trade review; so far so good.

Here’s the full unedited review from the April 5 edition of Publishers Weekly.

Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier Michael Fertik and David Thompson. Amacom, $24.95 (272p) ISBN 978-0-814-41509-2

Fertik and Thompson, respectively CEO and chief privacy officer at ReputationDefender, tackle online defamation, which can cause a company significant damage with only a few mouse clicks. The good news is that if you are prepared, you can defend your company and make sure that its online image is a true reflection of reality. Likening the Internet to the new frontier of the American Wild West, the authors explore the challenges of being in a world that is instant, permanent, and anonymous. They provide valuable insight into the quandary of “Google Truth,” why people attack each other online, and the different types of Internet attacks. Of particular usefulness are the chapters on how to measure this type of damage, including how to do an online reputation audit. They stress the benefits of a proactive defense and show how to recover after the damage has been done. Full of invaluable information that readers will be very grateful to have when they need it, this book explains the rules and provides the tools for overcoming online attacks and regaining a positive reputation. (June)