His post does a great job of showing startup entrepreneurs the process of building an online reputation, and it explains why an online reputation is imporant. In fact, the Startup Professionals blog is a rich resource for all kinds of information about what small businesses need to do online; for example, Martin also discusses when it makes sense to buy domains from domain brokers.
The book Wild West 2.0 is a great resource for small business owners, professionals, and entrepreneurs. Almost every business will be reviewed and discussed online — even a lack of reviews online sends a message. Wild West 2.0 teaches the secrets you need to know to build and protect your business or personal online reputation.